When you’ve shelled out big bucks for a color service – and finally nailed that perfect shade, shine, and intensity – the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And that’s why Joico formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair-color’s vibrancy and longevity. It’s a breakthrough product that preserves and protects against future damage… all at the same time.
Perfect choice for: All color-treated hair will benefit, but special perks for tresses that have been stressed (aka: double-processed; lifted more than two levels; or structurally weak).
Heal damaged locks and prolong the colour of your hair with this Joico K-PAK Color Therapy Shampoo. Rich in fatty acids this ultra caring shampoo strengthens and protects every strand of your hair to leave it feeling beautifully nourished and vibrant.
Formulated with breakthrough technology this Joico K-PAK Color Therapy Shampoo will leave hair with improved elasticity and shine whilst preventing colour loss.
How to Use: The classic MO – lather, rinse, repeat. To pamper your color treated hair follow with Color Therapy conditioner.
The inside secret: Quadrabond Peptide Complex multitasks here, by attaching to the damage sites of the hair structure, repelling external moisture that robs hair of color, and conditioning hair with nourishing Manketti Oil.