Want to bulk up without gaining an ounce? Joico have the skinny on how you can do exactly that: Joico Body Luxe Volumizing Shampoo powers up the body, volume, and thickness of the finest strands without weighing hair down. Watch your texture transform before your very eyes, a before-and-after.
Perfect choice for: Fine-to-normal hair types that crave a fuller figure.
This volumising shampoo is enriched with Joico’s exclusive Oat Protein Complex which effectively thickens hair whilst guarding against free radical damage too. Oat Amino Acids provide an excellent source of lightweight moisture as the hydrating shampoo works to gently, yet thoroughly cleanse the hair, rinsing away impurities and excess oils.
How to Use: Apply to wet hair; work into a sudsy lather; rinse (and repeat if necessary).
The inside secret: It’s a well-known fact that bodybuilders love their oatmeal. Joico do, too, which is why we’ve stocked this shampoo with Oat Protein Complex, designed to thicken each individual strand, provide gloss and shine, and deliver a dose of natural humectants that lock in moisture. Joico Bio-Advanced Peptide Complex does the rest of the workout, by reconstructing damaged hair from the inside out.
The hair looks and feels thicker whilst manageability is improved too. Body Luxe Volumizing Shampoo leaves the hair glossy, healthy and with a noticeable improvement in volume.