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Hair conditioner is different from creme rinse. A creme rinse is simply a detangler and, as its name implies, has a thinner consistency than conditioner. Hair conditioner is a thicker substance which coats the cuticle of the hair itself.
Conditioners are frequently acidic, as low pH protonates the amino acids, providing the hair with positive charge and thus more hydrogen bonds between the keratin scales, giving the hair a more compact structure. Organic acids such as citric acid are usually used to maintain acidity.